IRONY LADY Perfect for the stylish woman. These watches consist of stainless steel and aluminium cases, with most straps made out of metal, steel or leather. With so many options, there is something for everyone. Read more IRONY WATCHES The Swatch IRONY Watches express elegance, designed for people with refined tastes and a sure sense of style. Irony watch cases are available in stainless steel or aluminium. Most of these watches have a quartz movement, with some models having an automatic movement. Some of them have a tachymeter, which helps you estimate the speed you are going. They are also water resistant up to 30 m/3 bar. Big modern and bold, designed for men and women. The IRONY BIG is a real unisex watch. Aluminium case, clean and elegant design. Read more LADY These were the first watches made in stainless steel or aluminium cases with the Metal Injection Molding technology. Irony Lady gives a feminine touch to the Irony product family with its 25 mm case Ø. MEDIUM These watches were designed for both men and women with a casual yet fashionable style. Most watches are Stainless steel and have aluminium cases, with most straps being metal, steel or leather. DIAPHANE The DIAPHANE watches are a unique blend of plastic and aluminum allowing them to be ultra-light weight and aesthetically pleasing. The stop watch function makes these watches stylish and extremely useful. Read more ABOUT SWATCH Swatch was founded by Nicolas Hayek in 1983 as a subsidiary of The Swatch Group. Everyone knows a Swatch when they see one. There is clearly something that makes Swatch different from every other watch brand. What is it? The look, the colors, or perhaps the design? Or maybe the fact that it’s Swiss made and versatile enough to be worn with almost anything. All Swatch watches are labelled Swiss Made. Swiss Made embodies a concept of quality forged over many years. It includes the technical quality of watches, such as accuracy, reliability, water-resistance and shock-resistance, as well as their aesthetic quality, elegance and originality of design. It also covers both traditional manufacturing and new technologies. There are Swatch watches for people of all ages, and a Swatch for every occasion. However, there is more to Swatch than market coverage. Swatch is an attitude, an approach to life, a way of experiencing things. The sight of a Swatch excites emotion. Wearing one is a way to communicate, to express yourself without speaking.