Let me start by saying I am in no means a makeup artist. The purpose of buying this product was to cover a Tattoo for a wedding I will be in. I will include a picture on the product page.Step one: you have to cover your Tattoo in red first, something that has a flat base, no gloss. Black or dark ink will need to be neutralized. For this step I used just the flat part of my color stay lipstick. You just want to put it over just the ink part of the tattoo and try not to get anywhere else. Then I gently took a cotton ball and patted until its dry (You may need to make it a second coat if any red comes off). All your ink should be covered and you should see no ink after this step.The color I bought blends invisibly, and the pencil that comes with it is indispensable when using under eyes. I bruise easily, and that is what I bought this product for, but now I use it for concealer on my face too. I tried other, more expensive products trying to get total coverage that looked natural, and Hard Candy is the only one that works for me. I'm so happy that I found this. Very easy to apply; you don't have to do a lot of blending. I recommend it to anyone looking for a heavy-duty concealer for hard-to-cover age spots, scars, tattoos, etc.Works wonders! As a new mom I'm always tired! This really covers my puffy bags and dark circles under my eyes. It is a little thick so be careful not to use too much or it looks caked on. I seriously use a tiny amount for both eyes- like smaller than a nail head amount! It will last me forever! It does run really really light so order darker. I ordered one shade darker but should have went two!For the price, this is a very nice concealer. It does tend to cake up around my eyes, though, and make me look a little chalky. I do like the texture in general for other parts of my face. It's good at covering blemishes because it's so thick. The little pencil is nice but you can't really use it on zits because it's too pointy (ouch). I think it's priced fairly and gets the job done.This makeup worked good enough for me. The tattoo was slightly visible through it but it covered mostly. I just needed to cover a tattoo for work so it doesn't have to be perfect.The makeup was shipped quickly, but did not work to cover up my tattoo. I have a small tattoo on the top of my foot and wanted to cover it up for work. Unfortunately the product simply looked like a pile of makeup rubbed into the top of my foot. It didn't cover anything either. I would not buy this product again. I was pleased with how quickly it came and the pleasant smell the product had.Purchased to cover a pigmented mole on my face. Works very well upon application, but it does not cover all day. Would still purchase again.This product runs extremely light. I needed medium, and I would consider myself pretty fair. However, it really works for covering tattoos. I cover tattoos on my thumbs, and it doesn't crease or transfer. Awesome stuff. Better than Dermablend, and cheaper.Ok so I purchased this as I'd heard how amazing this was at covering tattoos etc so while I actually can't reach my tattoo to test it on that I thought I'd test it on some pesky imperfections. Verdict?The tube of concealer:While it has great coverage (it covers the redness) I ordered medium and it looks like a warm ivory in the tube but on it looks possibly a Ivory/nude/fair (depending on what brand your comparing it to).It also has the weirdest smell ever! Not a pleasant smell either. I can't quite put my finger on what it smells of but I'd say that smell your loft has? (If you live in an old house you'll know the smell) it's really off putting.Once I applied it to my face in looked greasy. I don't have oily skin but it looked awful on in terms of appearance. You'd definitely need a setting powder if you were to choose to use as a concealer on your face.The little pencil:Not much help- the pencil is darker than the tube of concealer. I didn't use the pencil on my face as it is rather thick.Overall I'd definitely think twice about purchasing it, especially with the price you pay you expect better results, but it is good at covering up those pesky red imperfections if you can handle the smell and the sweaty look- NOT DEWY, SWEATY.Never really been keen on concealers as the ones I have had don't do what they say on the bottle, this one however I absolutely love !!!! Covers every little blemish without putting too much of the product on and has no mask affect under my eyes even though it perfectly covers my dark circles and it does what it says on the bottle( including covering up my tattoos when I need to!) I love hard candy make-up and this product is no exception... Thanks ??xThis concealer is advertised as being full coverage and while the colour, was amazing. I didn't not find it as thick compared to my other full coverage concealers and had to apply it 2-3 times. It is easy to apply but I did notice that on one occasion, I had to shake the container and squeeze it a bit. As only water was coming out?this covers tattoos which i have on my arm. my oldest daughter uses it on her red spots when they appear - great coverageBought this for Christmas for my daughter and at first she wasn't sure. Then all of a sudden she loved it!