Our Story Smarties Candy Company is a sweet family business. On January 10, 1949, Edward Dee brought his family from England to New Jersey. Equipped with only two machines in a rented facility, he succeeded in founding Ce De Candy, Inc., makers of Smarties, America’s favorite candy wafer roll. The company is now led by the founder’s grand daughters, Co-Presidents Sarah Dee, Jessica Dee Sawyer and Liz Dee. At a Glance Peanut-free & free of top allergens All Smarties rolls and lollipops are vegan All Smarties rolls and lollipops contain no animal products Wafer Rolls Indulge your sweet tooth with the yummy Smarties candy wafer roll you know and love, just the way you remember it. Lollipops That’s how we roll. Just 25 calories per classic candy roll! Necklace Not only tasty, but fashionable too! Try your favorite candy in a fun, wear-able necklace today! New Smarties Official Bulk! Look for our bags with the purple labels for the official Smarties bulk bags!