OMG This was invented by an 11yr old boy Parker who lives in NY ( as do I) he was on Sharktank and was picked up by one of the investors. This little boy if he isn't already, will be a millionaire before he enters high school!! It is highly priced for "cotton candy" but oooohhhhhhh it's NOT your average cotton candy at all!!! We were first introduced in a gas station line in the Adirondacks camping, it was on a display at the register. We went back several time to get "just one more" then I'd enter the store and would be afraid they would be gone the next time we came, so each time I'd leave with 2 or 3 or 4 LOL but we were camping with a group and EVERYONE LOVED IT!! It's addicting, it tastes like the most perfectly roasted marshmallow, to me but maple lovers immediately taste the maple and freak out! If you know a maple lover, this would make the perfect gift! Only problem would be not eating it yourself! It's absolutely delicious and there is nothing out there even similar. Simply amazing and if you eat the entire container, it's okay bc it's only 214 calories LOL